The icon
For him
Raw Cologne for Men
Rugged · distinctive · everyday
The signature that started it all—distinctive, everyday-wearable, and backed by more than 500,000 bottles shipped.
$36.50
RawChemistry summer club · Est. 2014
Made for summer.
Built to get noticed.
Pheromone-infused fragrance for sunlit arrivals, late checkouts, and everything after.
4.8/5
12,400+ verified reviews
The icon · Est. 2014Meet RAW↗
Poolside to after darkPheromone-infusedFor him + her
4.8/512,400+ verified reviews
500,000+Bottles shipped
60 daysTo make it yours
Est. 2014A decade of RawChemistry
The RawChemistry summer club
Your summer has a signature.
Distinctive colognes, perfumes, and daily roll-ons made for the people, places, and nights you want to remember.
Pack these first
The summer rotation.
Choose your plus-one
One house. Two ways in.
Pick the postcard
What does your
summer feel like?
Skip the fragrance vocabulary. Pick the energy you want to leave behind.
Why RawChemistry
It doesn’t just smell good.
It gets you noticed.
We build fragrance around presence: balanced enough to wear every day, distinctive enough to make someone ask what you’re wearing.
Meet RAW, our icon500K+Bottles shipped
4.8/512,400+ verified reviews
60 daysTo make it yours
2014RawChemistry founded
The discovery collection
Don’t guess your signature.
Meet the house before choosing a full bottle. The Discovery Collection brings the men’s and women’s fragrance worlds together in one edit.
From the room
People are talking.
“I love the scent. It isn’t bold—it’s very subtle, almost like it begins to sneak up on you.”
Cee · Verified buyer · RAW · Jun 2026
“Love it. Smells fire. Definitely buying more.”
William · Verified buyer · RAW · Jun 2026
“Great smell and my spouse loves it!”
Tyler A. · Verified incentivized buyer · RAW · Jun 2026
“Multiple people leaned in closer just to ask what I was wearing.”
Marcus · Verified buyer · RAW · May 2026
Also available through
Walmart
RAW · 4.3/580+ Walmart reviews↗
Start with the icon
Two sprays.
She leans in.
Meet RAW—the pheromone-infused cologne more than half a million bottles made famous.
1 bottle · $36.50
$73 · 50% off
Free roll-on · Free express delivery
Get 50% off RAW
First-order offer · 60-day guarantee